About Us
ABOUT OUR FOUNDER
Built for Sports. Designed for Impact.
Founded by Will Balsam, Hale End Productions is a creative studio focused on elevating sports content with sharp strategy, standout visuals, and scalable systems. From launching LIV Golf’s podcast network to leading YouTube strategy for GOLF.com, we've partnered with the biggest names in sports to build content that connects.
Whether you're starting your content branch from scratch or leveling up, we plug in where you need us—agile, collaborative, and relentlessly focused on results.
Founded by Will Balsam, Hale End Productions is a creative studio focused on elevating sports content with sharp strategy, standout visuals, and scalable systems. From launching LIV Golf’s podcast network to leading YouTube strategy for GOLF.com, we've partnered with the biggest names in sports to build content that connects.
Whether you're starting your content branch from scratch or leveling up, we plug in where you need us—agile, collaborative, and relentlessly focused on results.
What We Do
About Our Founder & Creative Director
Will Balsam is a creative leader and producer with a reputation for building systems, stories, and strategies that cut through the noise. He pairs a strong editorial eye with a practical, operational mindset—bringing structure, clarity, and channel-building strategy to every project and business he touches. His work focuses on building awareness for channels through smart strategy development and campaign execution. Will’s experience spans the sports media sphere, from Sports Illustrated to MLB Network to Golf Digest; he launched LIV Golf’s podcast network, executive produced exclusive content for Tiger Woods, and built a 50K (and growing) social media following of his own.
What We Do
About Our Founder & Creative Director
Will Balsam is a creative leader and producer with a reputation for building systems, stories, and strategies that cut through the noise. He pairs a strong editorial eye with a practical, operational mindset—bringing structure, clarity, and channel-building strategy to every project and business he touches. His work focuses on building awareness for channels through smart strategy development and campaign execution. Will’s experience spans the sports media sphere, from Sports Illustrated to MLB Network to Golf Digest; he launched LIV Golf’s podcast network, executive produced exclusive content for Tiger Woods, and built a 50K (and growing) social media following of his own.
OUR WORK
On-air experience
On Air Talent for BDGE
Creator and Host for Yanks Abroad
Contributor and Academy Expert for The Cannon Podcast
Co-Host for Yanks Abroad
Creator for Away From Hale End
Host for Away From Hale End
Academy Expert for The Cannon Podcast
On Air Talent for Bebida Tailgate
Host for Football Insider
Our Vision
Our mission is to help sports media, athletes, and brands create content that wins—through sharp strategy, standout visuals, and systems designed for long-term growth.
Our mission is to help sports media, athletes, and brands create content that wins—through sharp strategy, standout visuals, and systems designed for long-term growth.
Our mission is to help sports media, athletes, and brands create content that wins—through sharp strategy, standout visuals, and systems designed for long-term growth.
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YouTube views achieved across channels through content that commands attention.
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social impressions earned for brands, athletes, and media teams across the sports landscape.
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years of combined experience in sports storytelling, production, and content strategy.
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years of combined experience in sports storytelling, production, and content strategy.
$0M
$0M
in audience and revenue impact generated across client channels in the past 3 years.
Let's Work TOGETHER
Looking to launch something new? Need content support without the overhead of an in-house team? Let's chat.
Let's Work TOGETHER
Looking to launch something new? Need content support without the overhead of an in-house team? Let's chat.
Let's Work TOGETHER
Looking to launch something new? Need content support without the overhead of an in-house team? Let's chat.